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Discover the new logo of the 2026 World Cup presented by FIFA


The new logo has generated mixed opinions among fans and critics. Some praise its simplicity and ability to capture the excitement of the upcoming tournament, while others criticize it for its simplicity compared to previous World Cup logos.



The FIFA World Cup is one of the most popular sporting events and the 2026 edition promises to be bigger than ever, with the participation of 48 teams and its celebration in three countries: Mexico, Canada and the United States.


In this article, we present to you the exciting new logo that FIFA has revealed for the 2026 World Cup. Designed by an international team, the logo features a stylized "26" divided into 16 shapes representing the host cities and their unique natural features. We will explore the reception of the logo among fans and critics, as well as its possible impact on the promotion of the tournament and the attractiveness for new football followers.


Simplicity and Diversity


The 2026 World Cup logo, designed by a collaborative team from Mexico, Canada and the United States, stands out for its simplicity and visual appeal. The stylized "26" divided into 16 shapes represents the host cities, and its design is inspired by the natural features of each place, such as the waterfalls in Kansas City, the pyramids in Mexico City and the CN Tower in Toronto. Likewise, the strategic use of colors represents the sky, the earth and the sun, symbolizing the beauty and emotion of the host countries.



The Reception of the Logo: Mixed Opinions


The new logo will have a significant impact on the 2026 World Cup, as it will be used to promote the tournament globally and as part of the official merchandise. In addition, the logo is expected to help attract new football fans and generate interest in the sport during the tournament. With its simplicity and attractiveness, the logo will become a symbol of the excitement surrounding this important sporting event.


The Presentation of the Official Brand


At an iconic event held at the Griffith Observatory, representatives from FIFA and the host countries, Canada, the United States and Mexico, came together to present the official brand of the 2026 World Cup. The event witnessed a historic moment, where FIFA President Gianni Infantino and Ronaldo, two-time FIFA World Cup champion with Brazil, unveiled the exciting emblem that will represent this magnificent tournament.



The Campaign SOMOS 26 campaing


The presentation ceremony was also the occasion to publicize the SOMOS 26 campaign. This inspiring campaign invites people, municipalities and communities to actively join the presentation of the official brand of the FIFA World Cup. The campaign includes portraits and images of significant places related to the World Cup, capturing the essence of what awaits fans in 2026 and inviting the world to be part of this exciting experience.



A Logo Depicting the Excitement of the 2026 World Cup


The new logo unveiled by FIFA for the 2026 World Cup reflects the excitement and diversity of the tournament. With a simple but effective design, the stylized "26" and the shapes inspired by the host cities captivate the attention of fans. Despite the divided opinions, the logo is destined to be a hit with fans all over the world and will play an important role in promoting the tournament and expanding football to new audiences.


The union of Mexico, Canada and the United States as host countries promises an unforgettable World Cup full of exciting sporting moments. With the participation of people and communities from all over the world, the road to the 2026 World Cup has started with strength and enthusiasm, and we are looking forward to witnessing this great tournament.



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